Can Emotion AI Predict Buying Intent? The Science Behind Purchase Probability Scores Every marketer, from the CMO of a Fortune 500 company to the owner of a Shopify store, wants the same thing: A Crystal Ball. We spend billions of dollars annually on third-party cookies, …

How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have never been higher. A 30-second spot during the Super Bowl costs roughly $7 million just for the airtime, excluding the millions spent on …

How Emotion AI Identifies Customer Struggle During Product Onboarding or Setup Marketing sells the dream. Your ads promise a life of ease, efficiency, and joy. But onboarding delivers the reality: work. This is the Unboxing Paradox. The moment a customer buys your software or opens …