Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks in, looks at a product, scowls in confusion, sighs loudly, and walks out. You saw it happen. You know exactly why you lost …

Can Emotion AI Predict Buying Intent? The Science Behind Purchase Probability Scores Every marketer, from the CMO of a Fortune 500 company to the owner of a Shopify store, wants the same thing: A Crystal Ball. We spend billions of dollars annually on third-party cookies, …

How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have never been higher. A 30-second spot during the Super Bowl costs roughly $7 million just for the airtime, excluding the millions spent on …