Most website and app redesigns are guided by best practices, internal opinion, and occasionally A/B test results after the fact. What they’re rarely guided by is a direct answer to a simpler question: what do users actually look at, in what order, and what do …

A shelf, physical or digital, gives a product about two to three seconds to earn a shopper’s attention before their eyes move on. In that window, design hierarchy isn’t a matter of opinion  it’s a matter of what the eye actually catches first. Eye tracking …

Not every eye tracking AI platform is built for the same job. Some are narrow, single-purpose tools designed for lab-based academic research; others are built as full research platforms meant to scale across ad testing, UX studies, packaging research, and qualitative sessions. Choosing the right …