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How Continuous Customer Journey Testing Drives Business Growth
A customer journey study run once, filed away, and never revisited has a short shelf life. The website gets redesigned, pricing changes, a competitor launches something new, and within months, the “current” journey map is describing a business
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From Graph to Insight: How to Explain Emotional Engagement Data to Stakeholders
You have just run an emotion-enabled study. The emotional engagement timeline is in front of you, showing a complex series of peaks, …
Beyond “What They Said”: How to Layer Emotion AI Data onto Self-Reported Feedback
Your stakeholders think qualitative research is too anecdotal. Your surveys are missing the micro-reactions that happen in the moment. Your research team …
A Researcher’s Checklist: 10 Questions to Vet Emotion AI Platforms
You have likely sat through enough demos to know that every Emotion AI vendor presents an equally confident dashboard. The real risk …
Make Your Insights Undeniable: Add Eye Tracking Visuals to Your Reports
Stakeholders push back on research all the time. It is rarely because your methodology was weak; more often, it is because the …
Do People Feel Your Ads? How Emotion AI Boosts Sales
In the boardroom, there is a harsh truth that creative directors often hate to hear: You cannot pay payroll with “likes.” For …
Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points
Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks …
Why E-Commerce Needs Data-Driven Customer Journey Maps
Why E-Commerce Needs Data-Driven Customer Journey Maps Walk into any E-commerce Director’s office, and you will likely see it: The Customer Journey …
Can Emotion AI Predict Buying Intent? What’s Actually Possible Today
Can Emotion AI Predict Buying Intent? The Science Behind Purchase Probability Scores Every marketer, from the CMO of a Fortune 500 company …
How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads
How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have …
