A shelf, physical or digital, gives a product about two to three seconds to earn a shopper’s attention before their eyes move on. In that window, design hierarchy isn’t a matter of opinion  it’s a matter of what the eye actually catches first. Eye tracking …

Not every eye tracking AI platform is built for the same job. Some are narrow, single-purpose tools designed for lab-based academic research; others are built as full research platforms meant to scale across ad testing, UX studies, packaging research, and qualitative sessions. Choosing the right …

Knowing where someone looked tells you half a story. Knowing how they felt while looking there tells you the rest. On their own, eye tracking AI and emotion AI each capture a single dimension of human behavior  visual attention, or emotional expression. Combined, they reconstruct …