For years, market research and UX leads have been caught in the same bind. Stakeholders demand rigorous, objective attention data, but traditional lab-based eye tracking studies are slow, expensive, and impossible to scale across diverse, globally distributed cohorts. Webcam eye tracking AI breaks that bottleneck. …

Stakeholders push back on research all the time. It is rarely because your methodology was weak; more often, it is because the report did not feel conclusive. “This seems subjective.” “Can we trust these results?” Eye tracking visuals have the power to completely change that …