Facial Action Coding System (FACS) for Personalised User Experiences: A How-To Guide
Subha
Human behaviour and emotional perception hold the very core of the aspects of the digital experience and hence are bound to be critical as far as the development of the tailor-made and engaging experiences is concerned. Although FACS is comprehensive by nature, it gives UX …
iMotions vs Insights Pro: Which One is the Right Tools for You?
They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree more. Organisations have been manifesting the power of data for decades now, with businesses thriving on consumer insights extracted using advanced business intelligence …
Popular Use Case Examples of FACS in Market Research
The highly promising proposition of using AI for market research has finally been accepted by market researchers across multiple sectors. The change in mindset was propelled by the undeniable benefits that AI tools offers when it comes to extracting deeper and more actionable insights from …
