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The Complete Guide to Emotion AI in Market Research: Decoding the Subconscious Consumer
Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind
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Emotion AI Software: Everything You Need to Know
Can machines learn empathy and understand human emotions? It’s a question that has always fascinated the research scientists and tech enthusiasts over …
AI-Driven Innovation: Redefining Best Practices in UI/UX Testing
Introduction User interface and user experience testing (UI/UX testing) are two principal factors that behave as momentum for software development process providing …
AI-Assisted UI/UX Testing: A Game-Changer in Product Development
Introduction: As users adopt digital products, delivering a flawless and remarkable user experience becomes one of the most critical factors for success. …
Facial Coding AI: Everything you need to know
This questions perhaps has lingered in our minds several times; why can we not easily hide our emotions as we do with …
Driving Innovation: Exploring AI-Driven UI/UX Testing Techniques
Introduction Since nowadays people’s attention is more likely to be caught by fast-moving digital variety, implementing excellent User Interface (UI) and User …
Improving User Experience with Facial Action Coding System (FACS) Insights
 A. Introduction The Facial Action Coding System (FACS), with its small-muscle based recognition program, is a very precise body of mannerism, …
Creating a Digital Customer Journey Map: Best Practices and Examples
Businesses are meant to sell products, so the assumption that the product is the single most important thing to the business comes …
Forsta Vs Insights Pro Picking the Best Market Research Tool for Your Business
Both Forsta and Insights Pro are industry leading market research tools, and hence end up being compared by businesses in market research …
Qatalyst vs Insights Pro: Picking The Best Market Research Tool For Your Business
The importance of data can never be overstated, especially when we talk about businesses. From developing new products to predicting their success …
