Ep #4: Natasha Hritzuk on changing consumer trends & preferences

Welcome to the fourth episode of ‘Heureka – The Insights podcast’ by Thelightbulb.

In this episode, we are hosting Natasha Hritzuk who is currently with Warner Bros. Discovery as VP Consumer Insights. She gives some interesting insights on market research and consumer insights in the media industry. Listen to it now.

Guest: Natasha Hritzuk

Today our guest is Natasha Hritzuk (VP Consumer Insights, Warner Bros. Discovery). Natasha Hritzuk is a seasoned professional in consumer insights and has recently featured among the top influencers in consumer insights industry. She currently serves as the Vice President of Consumer Insights at WarnerMedia, a leading media and entertainment company, before which she has worked with Microsoft Advertising and General Mills.

With extensive experience in market research and consumer behavior analysis, Natasha has established herself as a strategic thinker and a results-driven leader. Her expertise in understanding consumer trends and preferences has helped to shape WarnerMedia’s approach to creating and delivering engaging content.

In this episode, she shares her experience in the industry, the adoption as well as evolution of technologies, and what keeps her excited about her work.

Host: Ritu Srivastava

Heureka – The Insights Podcast is a series of podcast episodes hosted by Ritu Srivastava, who is a seasoned entrepreneur, focused on her current startup TheLightbulb.Ai, a full-stack Emotion Ai platform for digital interactions that has scanned more than 8 million faces for emotion analysis. She has held pivotal profiles across deep-tech, health-tech, telecom and media companies over the last 20 years. Her cross-industries experience gives her a unique edge in understanding consumer trends and insights across verticals.

Listen to the complete podcast and share it with your network now.