Market research

Marketing Research Analytics: AI and Guide for 2024

The consumer environment is dynamic and businesses need to keep up with new trends, mannerisms, and inclinations to stay relevant. That’s why market research is so important for businesses, as it allows them to understand how their customers think and act
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November 10, 2023
Have you watched Shark Tank before? If you have then you might’ve seen the sharks asking entrepreneurs about the size of the market, and they come up with a precise…
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November 2, 2023
Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. As these processes keep on evolving, a number…
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October 30, 2023
Market research techniques have been indispensable for businesses globally, helping them source fresh consumer insights and market trends. The onus of consumer satisfaction lies with businesses. While this may come…
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October 17, 2023
Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising campaigns. We have talked about why creative testing…
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October 3, 2023
The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and automation, the inherent inquisitiveness around the use of…
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October 1, 2023
Billionaire investor and serial entrepreneur Mark Cuban once said “Marketing isn’t about selling, it’s about helping.”, and this quote stuck with me as one of the most potent marketing quotes…
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September 19, 2023
There was a time when SaaS products with good customer onboarding called it a differentiator because few products offered one at the time. But times have changed and as new…
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September 12, 2023
The pace of the AI revolution has been unprecedented. You can find an AI tool for almost any task that you can do on your laptop and there’s a good…
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September 6, 2023
You will agree when I say most meetings are boring and let’s be real, most people are just chilling or having a snack behind that webcam (that’s precisely why meeting…
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Tap into unstated responses with video-first emotion aware SaaS